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What's noomi?

NoomiTM [new-me] is an artisan producer of organic peanut butter, lifestyle brand, and mindset that empowers you to create your best life.

Our vision is to inspire people to pursue their passions and find their "new me."

Noomi organic peanut butter, 8oz and 16oz jars

We're on a mission

Noomi energizes consumers to find and pursue their passions through its organic peanut butter and lifestyle brand. We aspire to create unique products with a naturally dazzling taste for all to experience and enjoy.

Noomi joins Specialty Food Association

Specialty Food Association logo
Specialty Food Association 2019 sofi™ Award New Product Winner

On February 20, 2019, and just under a year in business, Noomi was accepted as a full-time member of the Specialty Food Association (SFA). “The mission of the SFA is to champion, nurture and connect members to deliver innovative products and expand consumption of specialty foods.” That’s why we’re so thrilled to be a part of this community of like-minded makers.


Having Noomi’s organic peanut butter recognized as a “specialty food” honors the artisanal quality of our products and how we brought our vision to life—and we never want to lose sight of how truly humbling our journey has been. Noomi’s acceptance is also a strong testament to how our brand and products are perceived by the industry, even in our company’s infancy.

Noomi named "New Product" winner in SFA's 2019 sofi™ Awards

On May 1, 2019, Noomi's signature blend of organic peanut butter was named the "New Product" winner in the Nut Butter, Seed Butter category sofi™ Awards. Our peanut butter was one of 148 winners selected by a national panel of 60 specialty food experts, from nearly 2,000 entries across 39 Awards categories. We're humbled by this accomplishment, as it speaks volumes to our organic growth and the genuine support we've received in our first year. Go team Noomi!

Grunge Wall


“Noomi’s innovation and creative ingredients that made its organic peanut butter recognized by the industry clearly demonstrates a successful business recipe. Its breakout performance is the convergence between innovation, leadership, dedication to customer service and shifting consumer preferences."

- Judge, American Business Awards

Noomi wins "Startup of the Year" in 2020 American Business Awards®

On May 18, 2020, Noomi was named the winner of a Bronze Stevie Award® in the "Startup of the Year - Consumer Products Industries" category in the 18th annual American Business Awards®. Nicknamed the Stevies for the Greek word meaning “crowned,” more than 3,600 nominations from organizations of all sizes and industries were submitted for consideration. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners; Noomi is honored to be recognized as an emerging consumer products startup.

Bronze Stevie Award logo for 2020 American Business Awards

Owner and Founder of Noomi wins "Female Solo Entrepreneur of the Year" in 2020 Stevie Awards

Silver Stevie Awards logo for 2020 Stevie Awards for Women in Business

On October 2, 2020, Krystina Murawski, Owner and Founder of Noomi, was named the winner of a Silver Stevie Award® in the 17th annual Stevie Awards for Women in Business. These awards honor women executives, entrepreneurs, employees, and the companies they run, worldwide. Over 1,500 entries were received and judged by more than 180 business professionals. According to one of the judges, "Krystina's story is that of a true entrepreneur seeking to build a successful company around her passion—driven by living a fulfilled life, and getting amazing results."

A Nutter Day

This year, we're taking our vision to inspire to an even butter place. "A Nutter Day" will bring you real encouragement, new perspectives, and a new confidence to do what you love. You'll even get some recipes along the way as you find and fuel your passions.

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2020 Mindful Awards logo for "Nut Butter Product of the Year"

Noomi wins 2020 Mindful Award for "Nut Butter Product of the Year"

"The mission of the Mindful Awards is to honor conscious companies and products that do what's right for people and the planet. Recognizing the best in transparent, fair, natural, organic, sustainable, healthy and delicious products."

On July 16, 2020, the Mindful Awards announced Noomi as "Nut Butter Product of the Year." With over 1,000 nominations, and nut butter being one of the most popular categories in the 2020 awards program, this CPG industry achievement is a true honor.

A picture is worth a thousand peanuts.

Follow us, be inspired, and shape the path you desire...

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