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Okay, honutsly, we’re quite nuts about our organic peanut butter...but we’re not the only ones who swoon with every spoon! When we tell our customers that our signature blend is sweetened with dates, it’s nut what they expect—and they love that naturally sweet surprise. That’s why even the teeny-tiniest of mini spoons topped with Noomi peanut butter is enough to deliver a dazzling taste sensation that all can experience and enjoy.


We always love hearing from our noomies because we’re passionut about the products we create and design them with PB lovers in mind. Here’s a spoonful of quotes that capture the essence of what people think about Noomi...

“Noomi peanut butter is outstanding. Excellent job. Looking forward to stopping by in a week or two to get more. Was a treasure to meet you and a blessing to find a peanut butter a diabetic like me can enjoy.”

- Todd D, New York - April 11, 2021

“I am loving Noomi peanut butter. It is made with the best ingredients: organic peanuts, sea salt, peanut oil, grapeseed oil, and dates instead of sugar. No hydrogenated oils or refined sugar!"

- Lauren M (Registered Dietitian), South Carolina - January 22, 2021

"Just got my first two jars. Wow! My spoon is working overtime as I can't stop 'sampling' the PB. I'll be a returning customer."

- Chet B, Massachusetts - May 26, 2021

“I have been a PB fan for 40+ years on everything from a spoon to a cheeseburger. Got my first Noomi last weekend (my first time at Muscoot farmer's market) and have since hidden the jar. Perfect ratio of salt/sweet, nut/date and texture. Clearly you know your product to have reached this level of perfection. The best I have ever had. Will eat sparingly until I can stock up. I went back [to the market] just to buy another jar."

- James N, New York - May 23, 2021

“BEST PEANUT BUTTER EVER! Oh my addiction seriously! The flavor and the consistency are absolutely perfect. You should be so proud of the product you've accomplished after all those recipe attempts. Bravo!"

- Lindsay W, Pennsylvania - April 14, 2021

“Thank you for the personal note with the last package. Due to allergies I have difficulty with a lot of peanut butter but not with yours! Look forward to my next batch of product."

- Gregory R, New York - June 7, 2020

“Just tried your peanut butter! Awesome taste and just the right amount of sweetness which is surprising given there's no added sugar. The dates really make it!”

- Erik H, New Jersey - January 24, 2020

“I’m actually eating Noomi peanut butter out of the jar. I now know why my mom refused to have peanut butter in the house—although I never had this issue until I got your delivery!”

- Kristin V, New York - March 28, 2019

“The peanut butter is delicious!!! We all tasted it here at work and really enjoyed it. My only mistake was taking the rest home and my son devoured it without me getting much more!”

- Sandra J, Virginia - April 22, 2019

“I am literally addicted to this peanut butter. I eat it every day with a banana. Before this peanut butter, I didn’t really like peanut butter. I know this sounds like a weird commercial thing but I didn’t like it and now I can’t stop eating it. Thank you!”

- Claudia T, New York, January 9, 2019

“I got a jar of your organic peanut butter as a Christmas gift. I had a chance to try it over the weekend. It is very different than any other peanut butter I have tried. The courser texture takes a minute to get used to, but the flavor is incredible! I also appreciate the low sugar content. Great product.”

- John K, Illinois - December 24, 2018

“Your peanut butter is delicious. I will pass the word on! I look forward to it being available in New Jersey!”

- Sue Q, New Jersey - December 16, 2018

“Obsessed. Literally finished the first jar in days and was dreaming of it after I finished. I don’t even like PB THAT much. Now I do. Thanks for that—can’t wait for more! My orders will keep coming.”

- Ally B, Pennsylvania - November 27, 2018

“I met you at the John Jay Homestead Farm Market in July, and I have to tell you, you make the BEST peanut butter, hands down! Just placed a refill order. Wishing you all the best in your enterprise. We’re fans!”

- Nilda T, New York - October 16, 2018

“Purchased your peanut butter at the Hartsdale Farmer’s Market and loved it! You have a great product...and I love your website and branding!”

- Nancy Z, New York - October 13, 2018

“I was introduced to your peanut butter by my good friend. I think you did a great job balancing the level of sweetness and salt. I love the fact that you use dates as your sweetener and that your product is organic. I am also a fan of the texture. You’ve given it a very smooth, almost silky texture, which is nice. Most importantly, the flavor is just plain delicious! I will definitely be spreading the word.”

- Christian P, New York - October 2, 2018

“It’s really great. I had three spoonfuls last night. The pure peanut taste and sweetness of the dates are perfect. Any more date would be too sweet, and less tastes like all the rest. Perfect blend.”

- Damian S, New York - September 26, 2018

“You have a truly fantastic product. It’s absurdly delicious.”

- Emily S, New York - September 26, 2018

“Gosh I love that peanut butter. I have to say this is the best peanut butter I’ve ever had. It’s a sickness. I’m addicted. I was dreaming about it. You might have to put me on a payment plan.”

- Heather G, New York - September 30, 2018

“We love your product!!!”

- Elena R, New York - September 24, 2018

“Hey! Remember me!? I came to the market last week with my mom! I hated peanut butter until I tried Noomi—now I LOVE it!”

- Young boy at Muscoot Farmers Market, New York - September 16, 2018

“I feel like a full spoonful is really the way to taste test. It is AMAZING. I am obsessed—perfect balance of salty and sweet.”

- Jessica F, New York - September 15, 2018

“Honestly this is the best peanut butter I’ve ever had. It’s freaking good. I ate two spoonfuls by itself yesterday.”

- Samantha K, New York - September 17, 2018

“It’s delicious! The best peanut butter I have ever tried! Love that it’s truly all natural! Very good!”

- Angela S - September 14, 2018

“Your peanut butter is seriously like the inside of a Reeses on steroids. Thank you for the smile you put on my daughter’s face. Your product has that magic.”

- Stephen C, New York - September 10, 2018

“I had a spoonful as soon as I got it (okay I had two)...this is hands down the best PB I have EVER had. I didn’t doubt that it would be but it even exceeded my expectations!“

- Rose S, New York - September 14, 2018

“I bought a small jar of your peanut butter at the John Jay Homestead Farm Market and I just wanted to tell you we’re all going crazy over it this morning! Looking forward to buying more.”

- Jennifer R, New York - September 9, 2018

“Best PB I’ve ever had. It’s a 10/10. No joke. It was obviously high quality ingredients and organic, and then the flavor was just like—this is a DESSERT. Then I legit started eating it like an animal of some sort with a fork from the jar. Dude you will be a success.”

- Rachel P, New York - September 6, 2018

“I like it a lot. The roasted flavors come through really well. In addition to that, there is a subtle sweetness that isn’t overpowering. I also like the texture; I’m a big ‘texture eater,’ and it fit my preference quite well. Good job team Noomi!”

- Mike F, New York - August 4, 2018

“I'm not gonna lie. At first I was like, 'oh it'll be delicious peanut butter, but like, I've had peanut butter before.' People—this is literally on a different level. I could sit here and have this entire jar for dinner. I don't think I can ever eat any other peanut butter...and luckily, I won't have to!"

- Brian C, Illinois - July 16, 2018

“Your PB is so delicious!!! I’ve had way too many servings today and had to let you know I’m in love with it! I can’t wait to give my brother and his wife a jar this weekend, as I know they will love it too. Thank you so much—such an amazing product. You should be so proud!!!”

- Chyna W, New York - July 26, 2018

“Well you crushed it. It’s sooooo fresh. And it tastes sooooo artisan or gourmet. I’ve never had any peanut butter like it. The packaging is really cool too.”

- Dan M, Connecticut - July 13, 2018

“I love it! I like that it tastes so authentically like peanuts and I love that it’s sweetened with dates. I’m really impressed!”

- Catherine H, Illinois - August 3, 2018


- Luke E, Washington - July 13, 2018

“I got the PB today!!! It’s incredible! Delicious!!! Great product!!!! I fully expect for this product to take off and fly off of the shelves. After tasting it, I have zero doubts that this is gonna be big! The taste is really different, and I’m pretty sure the dates have the most to do with that. It’s a very subtle sweetness, and just overall smooth taste. It really is good.”

- Jeffrey B, New York - July 15, 2018

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