Noomi was founded upon five core values. The synergy of these values defines our peanut butter brand, and helps strategically position both our business and customers for continuous growth.

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Passion

The heart of our brand. Everything we do, we do with passion.

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Growth

We move toward what we desire by creating a path to get there.​

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Quality

Healthy meets high quality without compromise.

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Creativity

Energized by creative culinary minds and innovative design.

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Relationships

Meaningful brand engagements keep us connected to our customers.